Growing Your Brand and Finding Your Niche with Asher Postman
This week, Asher Postman sat down to chat on the EDM Prodcast.
Asher Postman has released on labels such as Armada Music and is
well known for his viral YouTube remix videos. His Walmart Yodeling
Kid [Trap Remix] video has over 20 million views on YouTube, and
his Dubai Was Lit [Trap Remix] video has over 10 million views.
Every artist project needs an entry point, and after years at
failing the Soundcloud game, Asher turned to Facebook and YouTube
videos to jumpstart his growth. This worked well, and now he’s
making a living off of music and releasing on top labels. Given
Asher Postman’s unique entry into the music industry, this episode
is both insightful and refreshing.
We dive deep into Asher’s background, discussing the struggles and
failures he experienced early on. He talks about how he dealt with
that rejection, and how he came to terms with the incredibly low
odds there are to succeed as an artist. We then get into his
inspiration for creating his first comedy video, and how with a
minimal following and $7 in Facebook ads that first video reached
over a million views.
We look at how he grew from that first video, establishing a core
fanbase that enabled him to make a living off of music. We also
discuss the direction for his artist project and how his YouTube
channel fits into his vision for the Asher Postman brand. Later on,
we discuss how to stay both productive and sane on social media,
tips for avoiding music burnout, and Asher’s best advice for new
Listen on Soundcloud
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Connect with Asher Postman:
Facebook | Instagram | YouTube | Soundcloud | Spotify
About the Author
Product manager at EDMProd. He is the author of Songwriting for
Producers, the Ableton Workflow Bible, and our popular article
series: Track Breakdowns